YEARS… WE’RE TALKIN’ YEARS BEFORE BEATS BY DRE EVEN THOUGHT ABOUT MAKING THEIR HEADPHONES WIRELESS, OUTDOOR TECH WAS PIONEERING BLUETOOTH AUDIO IN A FASHIONABLE CONTAINER. OUR JOURNEY WITH “ODT” GOES TO SHOW WHAT A FEW PEOPLE WITH GRIT AND VISION CAN GET DONE, EVEN WITHOUT THAT DRE MONEY.
WE DEVELOPED A BRAND AND PRODUCTS THAT LOOKED AS GOOD IN THE HOME AS THEY DID ON THE MOUNTAIN.
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The vibe for Outdoor Tech was aimed at adventure with an oddball sense of humor. This carried through to their packaging, copy and community.
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The Outdoor Tech website evolved with the brand over the years. Always remaining a source of inspiration, and education.
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We worked with our community of action sports athletes to create a Kickstarter campaign that turned a modest 5k budget into 100k in pre-orders.
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We designed, developed and packaged dozens of SKUs for Outdoor Tech, each created to look as good on your coffee table as they do on the mountain.
