Always Wanted to Be Spielberg? Sora’s Got You Covered
The next evolution in AI video creation is here…and marketers: it’s worth seeing, we promise
We know, it’s getting hard to keep track of all the new AI tools on the market. ChatGPT. Jasper. Zeeper. Copy.ai. Will.i.am. We made 2 of those up and you didn’t even notice, did you. See? There’s a lot.
Well, a new one has come along and this one’s worth your time. It’s called Sora, and it’s poised to change the video creation - and marketing - landscape altogether. Take notice. It’s a game changer.
Sora makes video creation accessible, efficient, and personalized. Created by OpenAI (yes, that one), Sora lets users create minute-long videos from a simple text prompt. And they are, for lack of a better word, hot-diggity-impressive.
Remember the days of scrambling for videographers, scripts, and editing software just to create a simple marketing video? Those days are officially over. With just simple prompts, Sora can turn you into a mini-Spielberg. Ok, fine. Mini-Michael Bay. We know you like explosions, don’t apologize to anyone. Popcorn is good cinema. The punchline: Anything you can dream, Sora can make cinematically. Anything. That makes it a tool all marketers need to master. Fast.
Think "Back to the Future" for Video Marketing:
What makes Sora different? Well, it isn't just another fancy filter app. This AI conducting baton can whip up high-quality, professional-looking videos from scratch. No max budgets, no hiring expensive gaffers and best boys. No cinematographers either. Rest assured though, it will look like they’re all on your payroll. Sora can zoom, tilt, change lens, closeup and wide shot for dramatic effect. Not to mention create the stars and backgrounds they’re moving in with incredible realism.
Want a product demo that feels like an Oscar-worthy explainer? Sora's got you covered. Need a social media ad that grabs attention faster than a free pizza giveaway? Done. And all this without needing a film degree or even knowing how to hold a camera.
Oh, and puppies. Movies with puppy stars. We knew you’d be hooked.
The Benefits are Out of This World (Literally):
We’ll be candid here. We’re not on Sora’s payroll. But we will absolutely be utilizing this magic filmmaking tool. Why?
From Script to Screen in Seconds: No more waiting weeks for edits. Sora churns out videos faster than you can say "action!" Or even, “Action Bronson.”
Budget on a Shoestring? No Problem: Ditch the expensive crew and equipment. Sora works for peanuts (or rather, your subscription fee). Still a nice little haircut.
Speak Their Language: Personalized videos tailored to each customer. Sora can do that in a dozen languages, no sweat, with precision targeting.
Test, Tweak, Triumph: A/B test different video versions like a marketing mad scientist. Sora lets you see what resonates best with your audience, then go back to the editing bay and make all the changes needed. In Hollywood, that process is a LOT more involved.
But Wait, There's More (and Less):
There are some kinks to work out. Like any powerful tool Sora comes with its own set of quirks that are being worked through.
For instance:
Not Quite Hollywood Blockbuster Yet: While impressive, Sora's videos might not rival the next Marvel movie YET. But hey, who needs Thanos when you have targeted marketing? You can use this to your incredible advantage right now.
The Power of Responsibility: Don’t be scared. Sora can be used ethically to avoid creating misleading content or deepfakes. In the right hands (yours), it will give you everything you need and feel warm and snuggly at the same time.
Testing? Testing: Sora is new. So the world is still figuring out its capabilities and shortcomings. But from what we can see, it’s a tool worth mastering.
The Big Big Question…
…is, so how do I use this for my company? There are a few things to keep in mind. First and currently, Sora hasn’t mastered unique product placement. So exactly HOW one gets their product inside one of these creations remains to be seen. Secondly, Sora still has one thing in common with actors, gaffers and DPs: it still needs direction. The art in AI is in the strategy and quality of the prompting. It takes an expert hand to wield this tool properly to get the results you need for your company’s specific needs. Want to try it yourself? It may take you a hundred hours of trial and error…and even then, a hand may end up looking like a talon. Or, you can ask us. We’ve put in the time, and we know how to do it right.
Sora is poised to revolutionize marketing by putting the power of Hollywood filmmakers in the palm of your hand. We mean, look at this spaceman trailer. That’s impressive any way you slice it – and we know you’re good, but be honest…is that in your toolbox right now?
While there are some considerations and testing to work out, the potential benefits of Sora are undeniable. Rest assured, we’ll be first in line to master this unbelievable weapon and add it to our marketing arsenal.
So, are you ready to ditch the old marketing playbook and embrace the future of AI-powered storytelling? Sora awaits, with a metaphorical clapboard and a mischievous glint in its digital eye.
Need an expert’s help using this or any other tools on the cutting edge of marketing technology? Look no further than This Feels Right, we’re happy to talk. Book a call with us today!