We fell in love with VR the first time we tried it… in the 90s.

Needless to say, we were excited to see it come back

IDEA TO AQUISITION IN 1 YEAR.

ANMLY started as a sketch in our incubator. the idea was to build a smartphone-powered VR unit with built-in audio. As always, we wanted a brand to feel “dope.” so we got to work. together with our industrial designer, Martin, we created a product that would work with any smartphone, fit any head, and go anywhere. trippy space vibes felt right for the brand, so we went with it.

within 8 months, we created the product, website, and content for a Kickstarter. In just under a year, after successful funding on Kickstarter, we sold ANMLY.

we built anmly from the ground up.

What’s cooler than a monkey wearing a space helmet? Good news is that it’s the perfect metaphor for the feeling you get when you hop inside of the ANMLY headset.
The ANMLY app is key to the success of the brand. It was important to have an all in one solution, so we partnered with 360 Degree content creators and artists to bring their work to our headset.
With a full brand, app, and website funnel built, we launched ANMLY on Kickstarter and across Instagram, Facebook and LinkedIn. All with individual content strategies.
Kickstarter is a universe of its own, requiring heavy strategic planning and launch countdown - not to mention constant customer engagement. We took ANMLY across the finish line with a successful raise (thunderous applause).